Why is Article Marketing so Effective?

The most important part of marketing for the Internet, in particular article marketing, is the concept of giving something away. This has proven true time and time again. The more you give away, the more you sell.

Consumers expect two things of the Internet – free stuff and immediacy. Your article marketing for the Web should deliver both of these things. Do not fear that you give away too much information on your industry or your business products and services.

Never fear that people won't need you because you told them how to do it themselves. In most cases, anyone can do it themselves or learn to do it themselves. They call on you because they don't have the time and don't want to spend the resources to do it themselves. They see, in your article writing and marketing materials that you know how to do it and do it well. They will come to you for your paid help.

Whether your article marketing is on your site, or on the site of publications or blogs etc, don't get so caught up in your marketing your product or service's features in the article that you forget to talk about the benefits. Sometimes people don't pick that up from the features. Sometimes your article marketing just has to hit them over the head with it.

For example, we'll say you're writing an article that is trying to market teleconferencing – the practice of holding international meetings without travelling outside the home country. In your marketing article you talk about how teleconferencing allows company’s to hold meetings without travelling to another country. That's a feature. But you haven't pointed out what might be obvious to some, but not to everyone. The fact that the firm can hold meetings without travelling can save money on travelling expenses or incurring travelling insurance premiums or avoid risks of airplane hijacks. Those are the benefits. Article marketing must clearly point out the benefits.

Article marketing lets you project your best image forward, showing yourself as an expert in the industry for which you're trying to lure customers. Reach out to pertinent associations, groups and sites that are visited by those who might need your business services. Offer them your expertise in the form of an article and you'll be marketing your own business – at no cost except your time.